Vans introduces the Freshness Pack. Marked by the predominance of red, white and blue and taking inspiration from the 90’s, this range includes hoodies, graphic tees, accessories and footwear. The featured garments adopt a minimalist and 90’s anti-conformist approach to fashion, which is a contrast to flashy trends featured across other decades.

Across footwear, new iterations have been introduced across the Authentic, Old Skool, Era and Sk8-Hi silhouettes. Much like the apparel, footwear features strong seasonal colourways with a throwback to Vans original year of birth ‘1966’ emblazoned across the heel of the iconic Old Skool and Sk8-Hi.

The task was to create a retail brand marketing campaign for the VANS retail outlet across MENA (Middle East and North Africa). I was provided with a Brand Guideline for the campaign, which came directly from the headquaters of VANS. Using that, I had to create the whole retail consumer journey.

The following images, showcase the retail window plan, the collection displayed on the table and the gif breakdown created for the social media platforms.