Dulce Maria means Sweet Maria, or also known as sweet drugs in Latin America. This name was also Pablo Escobar’s wife’s name. The reason why it was important is it tied in with another event being designed at the time called — “Don’t Tell Pablo”.
The idea was to have a boss woman, that owns the night kind of vibe — Dark, seductive, with a cursive font for the name of the event. The artwork was created in order to promote the launch of ToroToro's (Dubai) new Ladies night event.