Vans and Nintendo, the ultimate two-player partnership, unveil an extensive collection of footwear, apparel and accessories celebrating the early days of video games. Vans presents exclusive graphic prints using 8-bit inspired artwork and characters from Super Mario Bros., Duck Hunt, Donkey Kong and Legend of Zelda, as well as an assortment inspired by Nintendo’s first console, the Nintendo Entertainment System (NES).

The task was to create a retail brand marketing campaign for the VANS retail outlet across MENA (Middle East and North Africa). I was provided with a Brand Guideline for the campaign, which came directly from the headquaters of VANS. Using that, I had to create the whole retail consumer journey.