Sun and Sand Sports LLC

E-commerce Launch Campaign

Art Direction-Retail Design-Graphic Design

sun and sand sports ecommerce campaign
Proposed concept was a simple yet long lasting solution to show the consumers Integration of the e-commerce platform & a new SSS 2.0 branding without affecting the current strong retail presence & retail operations.

Integration was done in phases across all Sun & Sand Sports retail stores. Phase 1 was with the launch of e-commerce. Following phases was done upon retail and e-commerce product alignment. Adding QR codes & NFC technology in all 2.0 stores for a unique digital browsing and shopping experience, omni-channel communications, completion of buying guides were some of the features that were integrated through usage of this concept in future phases.

Sample keyframes below.
sun and sand sports ecommerce campaign
sun and sand sports ecommerce campaign
There were a number of retail applications proposed and promotion material created for the e-commerce launch. Some of those applications and mockups are below, followed by a 30 second youtube ad in association with Shazam.
ecommerce campaign billboard
ecommerce campaign retail window
ecommerce campaign wristbands
ecommerce campaign retail tshirts